Juan Aguacate is the protagonist of Guacamelee. From a young age, Juan dreamed of being a luchador. In the beginning of the game, Juan starts out as a farmer in Agave Fields. After traveling into town for the upcoming festival, he is killed by Calaca. Juan is restored back to life after he puts on a special mask that turns him into a luchador. Afterwards, Juan travels throughout the world, obtaining abilities, and defeating enemies in search of Calaca.